If you are unsure what copywriting entails don’t be hard on yourself because you’re not alone.

 

Copy is the text used in creating advertising promotional materials. We’re talking about the words only. Copywriters are responsible for the text on brochures, billboards, websites, emails, advertisements, catalogs and more. This text is known as “copy” and it is everywhere.

 

Even this site and the words you’re reading are called copy.

 

Unlike news or editorial writing, copywriting is all about getting the reader to take action. That action might be to purchase, opt-in, or engage with a product, service, or company.

 

That’s why a copywriter is often considered “the quiet salesman”. We are an intricate part of your business. You need us and we are here for you.

 

But, the copy does not include design. If you’re interested in a clean design to go along with your copy we have many options available. We have designed our business so that we can be a ONE STOP SHOP.

 

One last word. Copywriting should not be confused with “copyright.” Copyright means an individual or company has the exclusive legal right to reproduce, publish, sell, or distribute someone’s work (such as books, music, artistic items).

 

The purpose of a copyright is to protect that material and prevent illegal use of it by unauthorized agents. The owner designates the material is copyrighted with the symbol ©.

 

Have more questions? Don’t leave confused. Give us a call!